Privacy policy

Last updated: 22 July 2026

This Privacy Policy describes how DSJ CONNECT LLC, which trades under the brand Datum, collects, uses, retains, shares and protects the personal data of users and customers who access datumcard.es, make a purchase in our store, communicate with us or use our online services.

DatumCard uses Shopify technology to host and manage certain functions of the online store, including product display, the cart, the checkout process, certain order-related communications and technical tools necessary for the site to function.

This Privacy Policy applies to the processing of personal data carried out in connection with our online store, our products, orders, shipping, returns, warranties, refunds, customer service, marketing communications and other services offered through datumcard.es.

In the event of a conflict between this Privacy Policy and other documents published on the site, this Policy shall prevail solely with regard to the processing of personal data.

1. Data controller

The controller responsible for processing your personal data is:

Operating company: DSJ CONNECT LLC
Trade name: Datum
Legal form: Limited Liability Company (LLC) constituted in the State of Delaware, United States
Business address: 9669 Avellino Ave, Orlando, FL 32819, United States
Phone: +34 625 22 77 64
Email: contact@datumcard.com
Website: datumcard.es · datumcard.fr · datumcard.de

For any enquiries relating to privacy or data protection, you can write to us at: contact@datumcard.com.

2. Personal data we collect

We may collect and process the following categories of personal data, depending on how you interact with our store:

2.1. Identification and contact data

  • First name and surname.
  • Email address.
  • Phone number, where necessary for delivery or customer service.
  • Billing address.
  • Shipping address.
  • Country, province/region, city and postcode.

2.2. Purchase and order data

  • Order number.
  • Products purchased.
  • Order amount.
  • Discounts, promotions or codes used.
  • Order status.
  • Shipping and tracking information.
  • History of returns, exchanges, warranty claims, incidents or refunds.

2.3. Payment data

Payments may be processed by external payment providers. DatumCard does not directly store complete card details when these are processed by external payment gateways or providers.

We may receive limited payment-related information, such as the transaction status, payment method used, currency, amount, and confirmation of payment, return, refund, dispute or chargeback, where necessary to manage the order or comply with our legal obligations.

2.4. Technical and browsing data

  • IP address.
  • Device or browser identifiers.
  • Browser type and operating system.
  • Pages visited.
  • Date and time of access.
  • Interactions with the website.
  • Data collected through cookies or similar technologies.

2.5. Communications data

  • Messages sent to our customer service team.
  • Enquiries about products, orders, shipping or returns.
  • Complaints, warranty requests or incidents.
  • Photos, videos or documents you voluntarily send us so that we can assess an issue.

2.6. Marketing data

  • Communication preferences.
  • Consent to receive marketing communications, where applicable.
  • Interaction with emails, promotions or advertising campaigns.

3. How we collect your personal data

We may collect personal data directly from you when you:

  • Access or browse our website.
  • Make a purchase or attempt to make a purchase.
  • Add products to the cart.
  • Create an account, if this feature is available.
  • Subscribe to marketing communications.
  • Contact customer service.
  • Request a return, exchange, warranty service or refund.
  • Take part in promotions, forms, surveys or reviews, where available.

We may also receive data from technology providers, payment platforms, carriers, anti-fraud services, analytics tools, apps integrated into Shopify or other third parties involved in providing our services.

4. Purposes of processing

We process your personal data for the following purposes:

4.1. Order management and contractual relationship

  • Processing and confirming orders.
  • Managing payments, confirmations, invoicing and necessary checks.
  • Preparing and shipping products.
  • Communicating information about the order status.
  • Managing deliveries, tracking and logistics issues.
  • Processing returns, exchanges, warranty claims and refunds.
  • Providing customer service relating to purchases made.

4.2. Compliance with legal obligations

  • Complying with tax, accounting and administrative obligations.
  • Responding to requests from consumers and competent authorities.
  • Managing legal guarantees, complaints and consumer rights.
  • Retaining legally required documentation.
  • Meeting obligations arising from data protection regulations.

4.3. Security, fraud prevention and defence against claims

  • Detecting, preventing or investigating fraudulent or abusive transactions.
  • Protecting the security of the website and transactions.
  • Managing disputes, chargebacks, claims or payment issues.
  • Defending our rights and legitimate interests against claims.

4.4. Improving the website and user experience

  • Analysing how the website performs.
  • Improving navigation, content, products and the shopping experience.
  • Fixing technical errors.
  • Measuring the performance of campaigns, pages or features.

4.5. Marketing communications

Where we have a valid legal basis, we may send you marketing communications relating to DatumCard products, promotions, discounts, news or content.

You can unsubscribe from these communications at any time using the link provided in the emails or by writing to contact@datumcard.com.

5. Legal bases for processing

We only process your personal data when there is a valid legal basis. Depending on the case, the legal basis may be:

  • Performance of a contract: where processing is necessary to manage a purchase, payment, shipment, return, warranty claim, refund or support relating to an order.
  • Compliance with legal obligations: where we must retain or process data to comply with tax, accounting, consumer, warranty or data protection obligations, or requests from competent authorities.
  • Consent: where you agree to receive marketing communications, to the use of certain non-essential cookies or to processing that requires prior authorisation.
  • Legitimate interest: to prevent fraud, protect the security of the store, respond to claims, improve our services, carry out internal analysis or defend our rights, provided that your fundamental rights and freedoms do not override these interests.

6. Cookies and similar technologies

Our website may use cookies and similar technologies to enable the store to function, remember preferences, keep the cart, improve navigation, analyse site performance, personalise the experience and, where applicable, measure or display advertising.

Some cookies are necessary for the site to function and cannot be disabled in our systems without affecting essential store functions. Other cookies, such as analytics, advertising or personalisation cookies, will be used in accordance with the consent settings available on the site, where legally required.

You can configure or reject non-essential cookies using the options available on the website or through your browser settings.

You can find more information in our Cookie Policy, where available.

7. Marketing communications and advertising

We may use your contact information to send you DatumCard marketing communications where you have given your consent or where another applicable legal basis exists.

We may also use measurement, analytics or advertising tools to understand the performance of our campaigns and improve the relevance of our content. These tools may use cookies, pixels, identifiers or other similar technologies, always in accordance with the applicable legislation and the consent preferences set by the user.

We do not sell your personal data. In some cases, we may share limited data with marketing, analytics or advertising providers so that they can provide services on our behalf or measure campaigns, always in accordance with the applicable regulations.

8. Who we share your data with

We may share personal data, to the extent necessary, with the following categories of recipients:

  • Shopify, as the technology provider of the online store.
  • Payment providers and financial institutions.
  • Carriers, logistics and order-tracking companies.
  • Customer service, email and communications providers.
  • Analytics, performance, marketing or advertising tools.
  • Apps integrated into Shopify that are necessary to operate the store.
  • Security, fraud prevention or chargeback management providers.
  • Professional, accounting, legal, tax or technical advisers.
  • Public authorities, courts, tribunals or competent bodies, where legally required.

These third parties will only receive the data necessary to fulfil the relevant purpose and must process the information in accordance with the applicable legislation and, where appropriate, under DatumCard's instructions.

9. Shopify and other technology providers

Our store is hosted and managed using Shopify technology. Shopify may process personal data to provide e-commerce, hosting, security, analytics, order management, checkout, payment and other services necessary to operate the store.

We may also use third-party apps or integrations within the Shopify ecosystem for functions such as order tracking, reviews, marketing, analytics, customer service or logistics management.

The use of these providers does not limit any rights you may have against DatumCard as the seller and the party responsible for the commercial relationship with the customer.

10. International data transfers

Some data providers or recipients may be located outside the European Economic Area or may process data from countries that do not offer a level of protection equivalent to that of European regulations.

Where international transfers of personal data take place, we will adopt appropriate safeguards in accordance with the applicable regulations, such as adequacy decisions, standard contractual clauses approved by the European Commission or other legally recognised mechanisms.

As DSJ CONNECT LLC is a company incorporated in the United States, certain processing or administrative access may involve the transfer or processing of data in the United States, which will be carried out with the appropriate safeguards provided for in the GDPR.

11. Data retention

We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including order management, customer service, warranties, returns, refunds, compliance with legal obligations and defence against claims.

In general, data relating to purchases, invoicing, payments, warranties, complaints or tax and accounting documentation may be retained for the periods required by law.

Data processed on the basis of consent will be retained for as long as that consent has not been withdrawn or until you request its erasure, unless there is another legal basis for retaining it.

When the data is no longer necessary, it will be deleted, anonymised or blocked in accordance with the applicable regulations.

12. Data security

We apply reasonable technical and organisational measures to protect personal data against loss, misuse, unauthorised access, disclosure, alteration or destruction.

However, no electronic transmission or storage system can guarantee absolute security. We therefore recommend that users use strong passwords, keep their devices protected and do not share sensitive information through insecure channels.

13. User rights

In accordance with the applicable regulations, you may exercise the following rights in relation to your personal data:

  • Access: to request confirmation as to whether we process your data and to obtain information about that processing.
  • Rectification: to request the correction of inaccurate or incomplete data.
  • Erasure: to request the deletion of your data where legally applicable.
  • Objection: to object to certain processing based on legitimate interest or direct marketing.
  • Restriction of processing: to request that we temporarily restrict the use of your data in certain cases.
  • Portability: to request to receive your data in a structured, commonly used and machine-readable format, where applicable.
  • Withdrawal of consent: to withdraw the consent given at any time, without affecting the lawfulness of processing carried out before its withdrawal.

To exercise your rights, you can write to us at: contact@datumcard.com.

To protect your privacy, we may request reasonable additional information to confirm your identity before responding to a request relating to personal data.

14. Right to lodge a complaint

If you believe that the processing of your personal data does not comply with the applicable regulations, you have the right to lodge a complaint with the competent supervisory authority.

You may lodge your complaint with the data protection supervisory authority of the EU Member State of your habitual residence, place of work or place of the alleged infringement. In Spain, for example, the supervisory authority for data protection is the Agencia Española de Protección de Datos (AEPD).

Before lodging a complaint, you can contact us at contact@datumcard.com so that we can try to resolve any issue relating to your personal data.

15. Minors

Our store is not specifically directed at minors. We do not knowingly collect personal data from minors without the necessary authorisation of their parents, guardians or legal representatives, where such authorisation is required.

If you believe that a minor has provided us with personal data without appropriate authorisation, you can contact us at contact@datumcard.com so that we can review the situation.

16. Automated decisions and fraud prevention

We may use technical tools or external providers to detect suspicious transactions, prevent fraud, protect the checkout process and improve the security of the store.

These tools may generate risk signals or alerts relating to orders, payments, browsing behaviour or technical information. Where a decision significantly affects a customer, the customer may request a review or additional information by contacting us.

17. Data voluntarily submitted by the user

If you send us photos, videos, documents, comments, reviews or additional information to handle an incident, warranty claim, return, complaint or enquiry, we will process that information solely for the corresponding purpose, unless another applicable legal basis exists.

We recommend that you do not send us sensitive personal data or third-party information that is not necessary to handle your request.

18. Changes to this Privacy Policy

DatumCard may update this Privacy Policy to reflect legal, technical, operational, commercial or organisational changes.

The current version will be available on this same page and will show the date of the last update.

Where changes are significant, we may inform users by reasonable means, in accordance with the applicable legislation.

19. Contact

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, you can contact us at:

Data controller: DSJ CONNECT LLC
Trade name: Datum
Business address: 9669 Avellino Ave, Orlando, FL 32819, United States
Phone: +34 625 22 77 64
Email: contact@datumcard.com
Website: datumcard.es · datumcard.fr · datumcard.de